Q1. Market segmentation entails a deliberate attempt to identify markets(customers) with homogeneous needs to serve profitability. Based on this understanding, explain to the management of Ultimate Concrete Products (UCP) a) Five(5) practical reasons why the company should segment their market b) Four(4) practical approaches UCP can employ to segment and identify their markets(customers). c) Two(2) target marketing strategies UCP can adapt to create value for the customers. Q2. MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, a) Categorise the portfolio into four Strategic Business Units (SBU) using a standard model. b) Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana Q1. Market segmentation entails a deliberate attempt to identify markets(customers) with homogeneous needs to serve profitability. Based on this understanding, explain to the management of Ultimate Concrete Products (UCP) a) Five(5) practical reasons why the company should segment their market b) Four(4) practical approaches UCP can employ to segment and identify their markets(customers). c) Two(2) target marketing strategies UCP can adapt to create value for the customers. Q2. MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to MTN Ghana, a) Categorise the portfolio into four Strategic Business Units (SBU) using a standard model. b) Briefly explain the characteristics of each of the SBUs in terms of relative market share and industry (market) growth rate to the management of MTN Ghana