Question
Q1) Name three services that you purchased in which price was used as an indicator of service quality. Explain why you relied on price as
Q1) Name three services that you purchased in which price was used as an indicator of service quality. Explain why you relied on price as quality indicator for each purchase situation.
Q2) Discuss the concept of value-based pricing in the service context. Use real-life examples to support your discussion.
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
