Q.1. Perception is a three-stage process that translates raw stimuli into meaning. Keeping the perceptual process in mind, find a print advertisement that would be able to catch the 'attention' of the consumer. Also discuss your reasons for choosing that particular ad.

Q.2. From a semiotic perspective, every marketing message has three basic components: an object, a sign

( or symbol), and an interpretant. Explain this concept by choosing any print advertisement, copy paste the ad in your answer script and identify the object, sign and interpretant of your ad.

Q.3. Demonstrate using a print ad campaign as an example, how marketers use 'repetition' to increase learning.

Q.4. Watch the advertisement available at the link: https://www.youtube.com/watch?v=lBUMw3t6rIQ. Also watch - https://www.youtube.com/watch?v=UcWVUTvXOt8&t=7s. Besides these, examine other ads from 1950s - Present of the Mr. Clean brand and create brand personality profile of the brand using Aaker's brand personality dimensions. Which archetypes' characteristics does the brand represent according to the 'Brand Asset Valuator Archetypes.'

Q.5. Also discuss the brand personality in terms of gender roles. What is the brand trying to do with

respect to gender stereotypes?