Q1) Relying on a single tool to communicate with customers is often

A the optimal approach to promotional spending

B cost-effective

C a properly-sequenced approach to promotions

D ineffective

Q2) Promotional activities should be focused

A. on users of the media selected for promotional efforts

B exclusively on members of the target market

C as broadly as possible to include all prospective buyer

D on anyone with whom the company wants to exchange

I NEED BOTH ANSWERS TO BE SOLVED WITH CORRECT EXPLANATION