Q1: Sreebhumi Stationery is a stationery company that specializes in manufacturing of hard bound paper copies. However, in the recent years the cost of paper sheets that it used to import from Timbaktu has increased considerably. Therefore it is thinking of setting up a paper sheet manufacturing business in Timbaktu. What strategy is Sreebhumi Stationery pursuing? What are the risks and opportunities associated with this strategy?