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Q1. Suppose you are an entrepreneur who is planning to launch a new line of pret/ cosmetics/fragrance. Use the steps studied under New Product Development(also

Q1. Suppose you are an entrepreneur who is planning to launch a new line of pret/ cosmetics/fragrance. Use the steps studied under "New Product Development"(also chart provided below as in class lecture) and design a strategy of how you will go about it. Explain using example only.

please describe the steps which are are given in this hierarchy with examples, this question is taken from marketing and merchandising.
Q1. Suppose you are an entrepreneur who is planning to launch a new line of pret/ cosmetics/fragrance. Use the steps studied under "New Product Development" (also chart provided below as in class lecture) and design a strategy of how you will go about it. Explain using example only. (30marks) Idea generation Idea screening Concept development and testing Marketing strategy development Business analysis Product development Test marketing Commercialization

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