Q1. Suppose you are the brand manager for Asiana, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones. (10) Q2. Cereal buyers are asked how much they value taste, texture, and nutritional content as product attributes. Describe the three different preference patterns that should emerge from this research? (5) Q3. Greenwood Press publishes a book entitled How to Feed a Family of 7 on Less than Rs. 300 per Week. The book is a cookbook with advice on gardening, canning, and freezing food. Discuss which major segmentation variables for the consumer market Greenwood Press can use to market this book