Question
Q1. The case mentions, The French cosmetics giant L'Oreal exemplifies this global-local tension. What are the various aspects of the Global-Local conflict that L'Oreal has
Q1. The case mentions, "The French cosmetics giant L'Oreal exemplifies this global-local tension". What are the various aspects of the Global-Local conflict that L'Oreal has had to resolve? Q2. Would you call L'Oreal a Multiculturalist? Can you think of any three brands available in India with which you could identify the same multiculturalism tag?
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Environmental And Natural Resource Economics
Authors: Thomas H Tietenberg, Lynne Lewis
10th Edition
1315523965, 9781315523965
