Q1. Unlike traditional media, digital media such as website or social media platforms can do what?

A) Communicate specific benefits to vour target market.

B) Create immediate and interactive connections with and between customers

C) Provide measurable metrics with which to gauge financial performance.

D) Show demonstrations of your product or service in use.

Q2. Digital media have spurred the evolution from multichannel marketing to

A) omnichannel marketing

B) promotional videos on social media sites.

C) banner advertising

D) rich media

Q3. Groups of consumers united by strong connections with a branded product or service are referred to as

A) influencers.

B) target markets.

C) brand communities.

D) opinion leaders.