Q1. What are the major challenges that fast fashion retailers facing nowadays? How can these retailers cope with the challenges? Is fast fashion sustainable? Why?

Q2. When going global, companies have the opportunities to reposition their brands from cheap brands to premium or even luxurious brand. However, the Internet creates the issue of transparency. If a company simply changes the price level in different markets, it is hard for them to maintain a consistent brand image. Taken Haagen-Dazs' success in China as an example, discuss what factors can contribute to a company's repositioning success when going global.