Q-1 What defines whether a segment is accessible or not? Why accessibility is so crucial for targeting even when we know the fact that a segment cannot be accessed does not mean that it does not exist.

Q-2 Why is there no need for a product if there is no competition?Discuss with suitable marketing examples.

Q-3 Why do firms need to target multiple segments? How it will affect the competencies of the firm.

Q-4 What are the problems of extending the brand to new segments? Discuss at least two reasons to support your viewpoint.

Please answer this question as soon as possible.