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Q-1 What do you understand by 'SPOTS' phenomenon? Why it happens and discuss one such strategy to avoid it. Q-2 What are the different methods

Q-1 What do you understand by 'SPOTS' phenomenon? Why it happens and discuss one such strategy to avoid it.

Q-2 What are the different methods of Budgeting a marketing plan? Suggest one method that is your favourite and discuss its advantages and limitations in detail.

Q-3 In the Marketing control system, explain what steps you will take as a marketing manager to control the performance of your team.

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