Question
Q1. What kind of value do you think successful products designed by IDEO can deliver to consumers? Q2. What is the relative importance of the
Q1. What kind of value do you think successful products designed by IDEO can deliver to
consumers?
Q2. What is the relative importance of the utilitarian versus the hedonic value of products as
suggested by the work of IDEO?
Q3. Where does IDEO get inspiration for its products designs?
Q4. Do you agree with the statement that having a product that simply works doesn't always
translate to consumer acceptance?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
