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Q1: When marketers want to influence a conative consumer, which flow on the FCB Grid should be used? Q2: When marketers want to influence a

Q1: When marketers want to influence a conative consumer, which flow on the FCB Grid should be used?

Q2: When marketers want to influence a affective consumer, which flow on the FCB Grid should be used?

Q3: When marketers want to influence a cognitive consumer, which flow on the FCB Grid should be used?

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