Q1: Who are the customers (current/potential) of Junttan in North America? List three potential or current customers, briefly describe them.

Q2: Who are Junttan's competitors (around the world)? Find at least two competitors and briefly describe them

Q3: Evaluate Junttan's current social media and online presence. Examine all of the social media platforms used and describe the overall message delivered on them

.Q4: Pick one of Junttan's main competitors OR a pure B2B company with a strong social media presence. Based on your investigation, provide practical ideas for Junttan on how to improve their social media presence

.Q5: Now you will step into the shoes of the advertising agency. Based on your research and assessment about Junttan, describe the brand personality that Junttan currently has, and if they should change it. Explain clearly the brand personality characteristics Junttan could use. Use pictures to illustrate your ideas.