Q-1 Why is it often difficult to identify the problems that create the planning gap? Suggest at least one such method to a marketing planner, how will you see that gap?

Q-2 What are the main benefits of recessions from the Marketing strategic point of view? Discuss at least two such strategies that can help marketers.

Q-3 How might companies choose between different strategies when trying to close the planning gap? Discuss with suitable examples.

Please answer this questions as soon as possible.