Q1: You are required to explore at least 3 peer reviewed journal articles on the topic of

consumer behavior. The three journal articles should be discussing consumer behavior

topics relating to the same industry or the same product (e.g. consumer acceptance of

online shopping, consumer adoption of mobile payments, etc.). The deliverable for this

project is a 1000 words reports where you introduces the topic being explored, and a

summary of the articles in light of the theories and topics ?