Q1: You are required to explore at least 3 peer reviewed journal articles on the topic of consumer behavior. The three journal articles should be discussing consumer behavior topics relating to the same industry or the same product (e.g. consumer acceptance of online shopping, consumer adoption of mobile payments, etc.). The deliverable for this project is a 1000 words reports where you introduces the topic being explored, and a summary of the articles in light of the theories and topics we discuss in the course. also provide references of the articles at the end of question.