Q1. You have assigned a job at new automobile company which makes three different models of cars, hatchback, sedan and SUV. The company is looking for a lucrative segment if the market to tarhet & develop an overall marketing strategy.

1) based in your knowledge of effective segmentation, divide/segment the market on demographic & psychographic basis. M

2) select target market segment & determine the strategy whether targeting broadly or narrowly. (10 marks, 250 words)