Question
Q1 Your distributor company is under serious threat of closure due to the Covid-19 pandemic affecting your delivery. The management has set 3 main criteria
Q1
Your distributor company is under serious threat of closure due to the Covid-19 pandemic affecting your delivery. The management has set 3 main criteria for adopting the optimal distribution network as follows:
- Lower inventory costs
- Lower facility costs
- Fast time to market
- Compare and contrast ANY FIVE (5) characteristics of the following 2 network designs and decide which is the best option to meet the 3 criteria:
- Manufacturing Storage with Direct Shipping Network
- Distributor Storage with Last-Mile Delivery
tip: the five characteristics are:
- Inventory Costs
- Facility Costs
- Time to Market
- Delivery
- Returnabalility
Support your argument with appropriate illustration for each distribution design.
(W0RD 700) Essay Format
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
