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Q.1.3 Naidoo mentioned the importance of recognising customer complaints in efforts to curb customer service failure. In line with the case study, allude and discuss

Q.1.3
Naidoo mentioned the importance of recognising customer complaints in efforts to curb customer service failure. In line with the case study, allude and discuss some of the reasons that may lead to customer service failure.
(10)
Q.1.4
Many studies reveal that in order to build a successful Customer Relationships, relationship commitment and trust are essential. Discuss the role of trust and commitment in customer relations management.

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