Q13-10 (book/static) What is cost-plus pricing? O A. Cost-plus pricing is a pricing approach in which managers add a markup to cost in order to determine price O B. Cost-plus pricing starts with an estimated price for a product or service that potential customers are willing to pay O C. Cost-plus pricing does not trade-off cost, markup, and customer reactions O D. Cost-plus pricing first determines product characteristics and target cost on the basis of customer preferences and expected competitor responses, and then computes price