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Q1:Based on your Happy Fun Ball, Inc. model and your analysis of its optimal solution, from which publisher will they purchase the most groups ?
Q1:Based on your Happy Fun Ball, Inc. model and your analysis of its optimal solution, from which publisher will they purchase the most groups?
Happy Fun Ball, Inc. Happy Fun Ball, Inc., is considering using magazine outlets to advertise their website. The company has identified seven publishers. Each publisher breaks down its subscriber base into a number of groups based on demographics and location. These data are shown in the table below. The company has set a budget of $25,000 for advertising and wants to maximize the number of subscribers exposed to their ads. However, Publishers B and D are competitors and only one of these may be chosen. A similar situation exists with publishers C and G. Formulate and solve an integer optimization model to determine which publishers to select and how many groups to purchase for each publisher. (Hint: This will be similar to the Moore Office Products example from the lecture.)Step by Step Solution
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