Question
Q1Marketing people are involved in marketing 10 types of entities. List and briefly characterize those entities and Support your answer with examples. Q2.Explain the concepts
Q1Marketing people are involved in marketing 10 types of entities. List and briefly characterize those entities and Support your answer with examples.
Q2.Explain the concepts of product-line width, length, depth, and consistency and
implement your answer on an example of home appliances companies.
Q3, How would you explain the concept of "price elasticity" to a co-worker and
apply your answer on Pharmaceutical industry?
Q4.How is strategic planning done at different levels of the organization? Support
your answer with implementation on mobile phones.
Q5.What is the difference between market skimming and market penetration and
where might you see both of them practiced in consumer goods like
automobiles industry
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