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Q1-Name and briefly describe the five situational influences that affect the purchase decision processes. Q2-What is segment marketing? Give an example of segment marketing by
Q1-Name and briefly describe the five situational influences that affect the purchase decision processes.
Q2-What is segment marketing? Give an example of segment marketing by a company.
Q3-Using the service continuum concept, provide a good example of a service dominated product and a good-dominated product.
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