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Q2: Choose a company whose products you are familiar with. If you were a marketing manager at that company, what specific sources might you turn
Q2: Choose a company whose products you are familiar with. If you were a marketing manager at that company, what specific sources might you turn to for new product ideas? How might the company's website be used to interact with the market to generate new product ideas. Brainstorm your own new product ideas for this company. (Marks-20)
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New Issues In Financial Institutions Management
Authors: F Fiordelisi, P Molyneux, D Previati
2010th Edition
0230278108, 978-0230278103
