Question
Q2) Scenario: Netflix's new 'with Ads' model. Detailed explanation on pro's and con's of this new model for each of the Marketing Mix elements( 4Ps,
Q2) Scenario: Netflix's new 'with Ads' model. Detailed explanation on pro's and con's of this new model for each of the Marketing Mix elements( 4Ps, separate explanation on each element's pro's and con's). How does segmentation, targeting and positioning leads to the marketing mix elements (4Ps) of this company, which is discussed above?
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
