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Q2. The ABC Company is currently evaluating the NPV of establishing a line of beverages. As part of the evaluation, the company paid a consulting
Q2. The ABC Company is currently evaluating the NPV of establishing a line of beverages. As part of the evaluation, the company paid a consulting firm $50,000 last year for a test marketing analysis. Is this cost relevant for the capital budgeting decision now confronting ABC's management? Why and why not
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