Question
Q-2. Will you brand with a company name, individual name, private-label brand, or multiple brands? Explain in detail why? List and discuss any five considerations
Q-2. Will you brand with a company name, individual name, private-label brand, or multiple brands? Explain in detail why? List and discuss any five considerations that you must consider while taking branding decision.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
