Q3: Hair care category in Pakistan is growing on YTD and GOLY. As a Category Manager of Dabur Vatika, evaluate the below mentioned data, draw insights and then propose a channel based go-to market action plan for 2021 where Vatika can increase its value share by 2%.

Growth Trend (Value) Growth Trend (Volume) GROWTH VOLUME LITERS) GROWTH VALUE (PER) YEAH 2014 2015 2019 INDUSTRY 159.191 INTH STRY DAHUR INDUSTRY GROWTH DAHUH GROWTH DABIR GROWTHCategory Wise Value Share Category Wise Volume Share Almond Hair Of . Almond Hair Oil 15%% Cacho Hair QU Cactus Hair Of Olive Hair Oil Others Others Olive Hair Oil 2019 2019 . Mustard Hair Oil 39% Cocont Hair Oil Counut Hor oil . Mustard Hair Oil 13%% 15% Around Hair Gill . Cactus Hair Oil . Give Hair Oil . Coconut Hair Oil . Mustard Hair Oil a Others Almond Hair Oil Cactus Hair Chil . Olive Hairoil . Coconut Hair Oil . Mustard Hairtal 2 0hers Market Share Market Share Others 26% Others Vatika . Vatika 14% 43% 44% Hemani Hemani VALUE VOLUME AMLA Bio Amla 7% Bio Amia Dabur Amla Dabur Amla 13% 13% 16% " Varika = Dabar Amla = Bio Amids = Hemaal . Qibags . Valike . Dabor Amis . BigAmin = Hemani . OthersChannel Wise Business Channel Wise Channel Contribution Value (Rs.) Universe Contribution Retail 31% 94% Wholesale 36% 5% Sub-Distributor 3% 0% Key Account 25% 1% IMT 0% Grand Total 100% 100%