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Q3. Martin Sorrell, chairman of WPP Group PLC, the huge $15 billion advertising and public relations firm, is a strong believer in the use of

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Q3. Martin Sorrell, chairman of WPP Group PLC, the huge $15 billion advertising and public relations firm, is a strong believer in the use of email. He emails all of his employees once a month to discuss how the company is doing, address specific issues, and offer his perspectives on hot issues, such as new business models for the Internet. He believes that it keeps people abreast of what he is working on. Technology can also enable much more sophisticated forms of communication in addition to knowledge sharing. Cisco, for example, launched Integrated Workforce Experience (IWE) in 2010.109 It is a social business platform designed to facilitate internal and external collaboration and decentralize decision making. It functions much like a Facebook "wall": A real-time news feed provides updates on employees' status and activities as well as information about relevant communities, business projects, and customer and partner interactions. (30marks-350words) A. Explain how technology can enable sophisticated forms of communication to be used for knowledge sharing within an organization. B. Critically discuss why "electronic" or "virtual teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective

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