Q3.

Neil Patel, a digital marketing guru, provides his views on how to maximize CTR (Click through rates).

https://neilpatel.com/blog/how-to-maximize-your-search-click-through-rate-in-9-simple-steps/

Low CTR is a continuous challenge for companies in all sorts of business.

A) How can you determine what is a "good" or "adequate" CTR in a consumer goods company? Whatfactors stand behind that effectiveness?

B) Provide an example of a good CTR standard in any consumer goods company (please, select thecompany that is currently operating in Canada).

Main key points to pay attention to while answering the third question:

• Answer both parts of the question;
• The is focusing more on the SEO part of CTR, but you can explain either SEO or PPC CTR. Please, beconsistent in your explanation (do not randomly jump between SEO and PPC click-through-rates);
• Provide a clear example, use screenshots / images if necessary.