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Q3) Powerade Coca-Cola developed the energy drink 'Powerade* in response to growth in the sports drink market. Much research was carried out into potential competitors

Q3) Powerade Coca-Cola developed the energy drink 'Powerade* in response to growth in the sports drink market. Much research was carried out into potential competitors within this segment price to the drink's development and launch. Identify and explain the growth/expansion strategy used by Coco-Cola

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