Question
Q3/ Read the following case study and then answer the questions: https://www.npr.org/2020/11/18/936268845/apple-agrees-to-pay-113-million-to-settlebatterygate-case-over-iphone-slowdowns a/ Do you consider what Apple did is ethical or not? Explain. b/
Q3/ Read the following case study and then answer the questions:
https://www.npr.org/2020/11/18/936268845/apple-agrees-to-pay-113-million-to-settlebatterygate-case-over-iphone-slowdowns
a/ Do you consider what Apple did is ethical or not? Explain.
b/ Do you consider reducing the quality of a product or a service ethical or not?
c/ Suggest some solutions that could have helped Apple to avoid paying $113 million?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
