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Q.3.3 You also thought it well to talk to the board of directors about CRM. Discuss the reasons why CRM failure exists (seven deadly sins
Q.3.3 You also thought it well to talk to the board of directors about CRM. Discuss the
reasons why CRM failure exists (seven deadly sins for an unsatisfactory CRM
outcome) for the top management to be aware and make sure they can turn the
business around.
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Project management
Authors: Harvey maylor
4th Edition
027370432X, 978-0273704324
