Question
Q4. Consumers formed different perceptions about things and sometimes, they would include some biasness; termed as stereotypes in their thoughts that may influence their decision-making.
Q4. Consumers formed different perceptions about things and sometimes, they would include some biasness; termed as "stereotypes" in their thoughts that may influence their decision-making. Discuss any THREE (3) triggers of stereotyping with clear examples. (15 marks) 600 WORD
MARKING RUBRIC: Theories and clear examples must be provided.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
