Question
Q.4 Different groups of customer require different relationship management strategies. As a marketing strategist, suggest appropriate strategies for four different customer groups under Customer Relationship
Q.4 Different groups of customer require different relationship management strategies. As a marketing strategist, suggest appropriate strategies for four different customer groups under Customer Relationship Group Matrix
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
