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Q4. Impact of Covid-19 pandemic have been witnessed worldwide. Undoubtedly this has shown its effect on the global trade flows. While it is being assumed
Q4. Impact of Covid-19 pandemic have been witnessed worldwide. Undoubtedly this has shown its effect on the global trade flows. While it is being assumed that this pandemic would have led to loss in businesses for Indian companies in Covid hit economies due to cancellation of orders, disruption of supply chain etc, it is equally possible for India to expect rise in exports due to global procurements shifting in favour of India due to either fall of China and other L2 players or due to the psychological shifts in consumer behaviour against China. With this background, draft a suitable methodological framework for a startup which is wanting to venture out into export business for taking prime decisions including product and market selection using the competitive indexes. [5 marks]
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