Q4: What are shopping mall attributes that drive ones revisit intentions to a given business firm? [20 Marks]

Q4a) Test the relationship between customers evaluation of shopping mall attributes of a given shopping mall with their revisit intentions

Q4b) Identify significant shopping mall attributes in forming ones revisit intentions.

Q4c) Rank significant shopping mall attributes in term of their power/magnitude to increase customers revisit intentions.

Q4d) Come up with some marketing recommendations/decisions based on your analysis to increase customers revisit intentions

Crosstab Count X1 -- Variety of shops 6 Total 2 12 Very Important 12 0 5 45 29 Which shopping mall are you most familiar with? 15 Bluewater Pentagon Tanger 86 4 29 3 65 0 8 32 9 0 49 Total 6 49 106 27 12 200 Crosstab Count X3 -- Food court 3 4 5 6 Very Important 45 Total 86 0 0 0 8 33 Which shopping mall are you most familiar with ? Bluewater Pentagon Tanger 4 13 25 21 N 65 0 0 0 7 42 49 Total 4 13 33 61 89 200 Crosstab Count X4 - Parking 4 Which shopping mall are you most familiar with ? Bluewater Pentagon Tanger Very Important 46 13 5 16 20 5 7 19 25 29 73 Total 86 65 49 200 0 11 9 Total 12 47 68 Crosstab Count X6 -- Reasonable Prices 3 5 6 Very Important 0 10 Total 86 6 30 32 Which shopping mall are you most familiar with? 18 Bluewater Pentagon Tanger 0 3 30 65 0 0 10 22 15 55 24 49 Total 6 33 72 34 200 Crosstab Count X5 - Atmosphere 3 4 5 6 Very Important 6 Total 5 6 53 16 86 Which shopping mall are you most familiar with ? Bluewater Pentagon Tanger 12 31 17 un 5 0 65 8 6 28 7 0 49 Total 25 43 98 28 6 200 Crosstab Count X1 -- Variety of shops 6 Total 2 12 Very Important 12 0 5 45 29 Which shopping mall are you most familiar with? 15 Bluewater Pentagon Tanger 86 4 29 3 65 0 8 32 9 0 49 Total 6 49 106 27 12 200 Crosstab Count X3 -- Food court 3 4 5 6 Very Important 45 Total 86 0 0 0 8 33 Which shopping mall are you most familiar with ? Bluewater Pentagon Tanger 4 13 25 21 N 65 0 0 0 7 42 49 Total 4 13 33 61 89 200 Crosstab Count X4 - Parking 4 Which shopping mall are you most familiar with ? Bluewater Pentagon Tanger Very Important 46 13 5 16 20 5 7 19 25 29 73 Total 86 65 49 200 0 11 9 Total 12 47 68 Crosstab Count X6 -- Reasonable Prices 3 5 6 Very Important 0 10 Total 86 6 30 32 Which shopping mall are you most familiar with? 18 Bluewater Pentagon Tanger 0 3 30 65 0 0 10 22 15 55 24 49 Total 6 33 72 34 200 Crosstab Count X5 - Atmosphere 3 4 5 6 Very Important 6 Total 5 6 53 16 86 Which shopping mall are you most familiar with ? Bluewater Pentagon Tanger 12 31 17 un 5 0 65 8 6 28 7 0 49 Total 25 43 98 28 6 200