Q5. In the input stage of the consumer decision-making process, the minds of consumers are often affected by the sociocultural influences and the specific marketing mix strategies devised by clever marketers. Discuss any THREE (3) sociocultural influences and any TWO (2) marketing mix strategies that may have impacted a consumer to buy a luxury car. (15 marks) 600 WORD

MARKING RUBRIC: Theories and clear examples must be provided.