Q5] Refer to the article 'Can Amazon upend the luxury sector?' And answer the following using concepts studied in the course. {Please be aware that marks are awarded depending on content in terms of application of concepts to the article and not on the length ofthe answer. Repetition and reproduction of material from the article is not recommended} A} Why according to you is amazon targeting its prime customers for luxury goods? El} What is the market structure online luxury goods retailers are operating in? Justify your answer. What are the challenges faced by companies operating in this market structure? C} Howr is Amazon trying to compete in this market? cc D] Do you think Amazon will be successful in this market? Giye reasons. E} What pricing strategies would Amazon's luxury segment have to use among the different generations? {Gen X is a brick 8: Mortar and represents a sizeahle segment. While Gen Y is largely online and is at 35%. Is a PD justified in this scenario?)