Q5. The new UltroGuard flea collar is about to be introduced. It will sell for $9.95 and has unit variable costs of $4.25. The company expects to sell 47,500 UltrGuard collars during the introductory 8 month period. Some of the sales will come at the expense of the PetArmor collar, priced at $6.25 with variable costs of $3.10. We estimate that the UltraGuard Collar will cannibalize 14,750 PetArmor collars during the introductory 8 month period. Calculate the change in total contribution margin due to the introduction. Q6. A media campaign has a reach of 50% and a frequency of 2.5 A. Calculate GRPs. B. Given a target audience of 4.5 million households with TVs, how many impressions will be created