Q7 (i) Consider the technique of indirect segmentation via which a suppliers offer a product line of different qualities or different package sizes. Explain: (a) how the quality or package-size dimension needs to relate to buyers' willingnesses to pay; (b) how prices and outputs should be set; and (c) how a supplier might try to create a product line beginning from a single basic product design. (ii) Describe a real-world example of this market segmentation strategy, and relate it to your three explanations (a), (b), and (c) in part (i).

This is on market segmentation, this topic is talking about product line and how sometimes layers of products adds into it.

- Part (i): How relevant is the theory to the question? How accurate and appropriate is the statement and explanation of the theory?

- Part (ii): How relevant is the example? Is it a real rather than hypothetical example, documented with facts? How careful is the explanation of these facts? Does the example go beyond what a casual observer would know? How good is the quality of the analysis? Is it well connected to the theory in part (A)? Taking a business or other perspective, how interesting are the case, implications, and conclusions?

for this question i will need references using harvard citation of the information provided.