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Q9 (i) How should a supplier price relative to the competition when products are differentiated? How might differentiation be measured, and what product-position choices might

Q9 (i) How should a supplier price relative to the competition when products are differentiated? How might differentiation be measured, and what product-position

choices might a supplier make to influence this differentiation.

(ii) For a real-world product carefully explain the dimension along which competitors' products are differentiated. Do the suppliers' product positions corresponds to your predictions from part (i)?

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