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Qantas's campaign that coincides with their launch of the Dreamliner carrier features a Key Benefit Claim Feels like Home. This is an example of a

Qantas's campaign that coincides with their launch of the Dreamliner carrier features a Key Benefit Claim "Feels like Home". This is an example of a remote conveyor. Which transformational buying motive is this an example of?

Select one:

a.Mixed approach-avoidance

b.Intellectual stimulation

c.Social approval

d.Sensory gratification

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