Question
Qantas's campaign that coincides with their launch of the Dreamliner carrier features a Key Benefit Claim Feels like Home. This is an example of a
Qantas's campaign that coincides with their launch of the Dreamliner carrier features a Key Benefit Claim "Feels like Home". This is an example of a remote conveyor. Which transformational buying motive is this an example of?
Select one:
a.Mixed approach-avoidance
b.Intellectual stimulation
c.Social approval
d.Sensory gratification
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
