Qla) Customer behaviors in grocery stores are usually based on (Response options: System 1 responses; System 2 responses; both System 1 and System 2 responses) le) This is about the Dove case that we discussed in class. Dove brand 's core positioning between 1957 and 2000. (Response Options: changed several times; did not change much) Q10) This is about the Osram Sylvania case that we discussed in class. The customer segmentation presented in the case was based on (Response Options: an online focus group; a survey; an experiment) Qld) An A/B test is an example of (Response Options: an online focus group; a survey; an experiment) Qle) The cost of running a one week holiday season advertising campaign on a T V channel (such as ABC or Fox News) is a (Response Options: variable cost; xed cost)