QS 13-2 Standard of comparison LO C2 Select which standard of comparison best describes each of the following examples. 1. Compare Ford's return on assets to GM's return on assets Compare a company's acid test ratio to the 11 rule of thumb Compare Netflix's current year sales to its prior year sales, Compare McDonald's profit margin to the fast food industry profit margin 4. QS 13-2 Standard of comparison LO C2 Select which standard of comparison best describes each of the following examples. 1. Compare Ford's return on assets to GM's return on assets Compare a company's acid-test ratio the 11 rule of thumb. ompare Netflix's current year sales to its prior year sales ompare McDonald's profit margin to the fast food industry profit margin 2. 3. 4. 3 Competitor Guidelines Industry Intracompany