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Quaker Oats, Homestyle Masala Oats brand manager is concerned about ways to increase its market share in South Indian market. As part of the marketing

Quaker Oats, Homestyle Masala Oats brand manager is concerned about ways to increase its market share in South Indian market. As part of the marketing research process, he has collected some qualitative insights from its current users. The insights highlight that a product which is easy to cook, nutritional, cooks evenly, and is tasty could appeal to all members of the family. The company developed the product in three variants of taste and flavour and is now ready to test market. Based on this context prepare a survey questionnaire for the brand including questions which can profile the segment of customers as well as help the brand gauge awareness, intention to purchase, feedback on attributes of the three-test products of the brand after tasting, and general attitude towards ready-to-cook or ready-to-eat food category.

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