Question
Quaker Oats, Homestyle Masala Oats brand manager is concerned about ways to increase its market share in South Indian market. As part of the marketing
Quaker Oats, Homestyle Masala Oats brand manager is concerned about ways to increase its market share in South Indian market. As part of the marketing research process, he has collected some qualitative insights from its current users. The insights highlight that a product which is easy to cook, nutritional, cooks evenly, and is tasty could appeal to all members of the family. The company developed the product in three variants of taste and flavour and is now ready to test market. Based on this context prepare a survey questionnaire for the brand including questions which can profile the segment of customers as well as help the brand gauge awareness, intention to purchase, feedback on attributes of the three-test products of the brand after tasting, and general attitude towards ready-to-cook or ready-to-eat food category.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started