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Quality Chairs Incorporated ( QC ) manufactures chairs for industrial use. Laura Winters, the Vice President for Marketing at QC , concluded from market analysis
Quality Chairs Incorporated QC manufactures chairs for industrial use. Laura Winters, the Vice President for Marketing at QC concluded from market analysis that sales were dwindling for QCs standard threefoot chair due to aggressive pricing by competitors. QCs chairs sold for $ whereas the competition's comparable chair was selling for $ Winters determined that a price drop to $ would be necessary to regain market share and reach a targeted annual sales level of chairs.
Cost data based on sales of chairs:
Budgeted Quantity Actual Quantity Actual Cost
Direct materials board feet $
Direct labor hours
Machine hours hours
Finishing and packing hours
If the profit per unit is maintained, the target cost per unit is:rcentages to one decimal place.
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