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Quality Chairs Incorporated (QC) manufactures chairs for industrial use. Laura Winters, the Vice President for Marketing at QC, concluded from market analysis that sales were
Quality Chairs Incorporated (QC) manufactures chairs for industrial use. Laura Winters, the Vice President for Marketing at QC, concluded from market analysis that sales were dwindling for QC's standard three-foot chair due to aggressive pricing by competitors. QC's chairs sold for $605 whereas the competition's comparable chair was selling for $550. Winters determined that a price drop to $550 would be necessary to regain market share and reach a targeted annual sales level of 10,000 chairs. Cost data based on sales of 10,000 chairs: Direct materials (board feet) Direct labor (hours) Machine hours (hours) Finishing and packing (hours) Budgeted Quantity 91,900 75,850 13,900 9,400 Actual Quantity 82,900 78,425 13,750 9,200 Actual Cost $ 1,305,000 930,000 305,000 180,000 If the profit per unit is maintained, the target cost per unit is
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